Online Sportsbetting during World Cup Football this year has been at an all time high. With the buzz of the World Cup, Football is set to account for a whopping 63.1% of all sports betting taking place at this moment in time. However there are many questions as to how well it will fair come the next World Cup.
They powers that be are suggestion that the biggest changes in the market in the next four years will come from China and the US. The FIFA World Cup is the biggest single event for all operators at 5.0% of all global sports betting, but the make-up of the market is set to change markedly between the 2018 to 2022 tournaments.
World Cup Football 2022
China it is said has already overtaken the UK in terms of the total size of its sports betting market, but the US is set for strong growth following the repeal of PASPA, which means individual states can legalise sports betting.
The interesting trend to watch going forward will be the undoubted growth in US sports such as American football, baseball, basketball and ice hockey. Already currently at 11% of the global pie it is set to eat further into football’s dominance over the next four years.
China’s impact on the market will be somewhat different – While mobile and in-play betting are set to become stronger on a global basis, the growth in China Sports Lottery betting will offset some of this growth as bets are placed pre-match and using land-based facilities.