Groove Gaming scores with ALEA partnership deal. Leading aggregator, Groove Gaming, has signed a partnership deal with multi-licensed gaming operator Alea. This includes the flagship B2C brand, SlotsMillion, alongside top UK mobile casino LadyLucks, according to the press release.
LadyLucks was acquired from the IGT Group by Alea in October 2017.
Established as the world’s first mobile only online casino, the LadyLucks brand now boasts over 80 games from the world’s top developers.
The Malta-headquartered company [Groove Gaming] founded in 2016 is an industry leading brand with a portfolio of more than 1500 HTML5 slots. This also includes other games from top-tier game makers. Some of the names behind the slots are Iron Dog, Leap Game Studios, Wazdan, Betsoft, Extreme Live Gaming, Playson, Play’n GO and many others.
Virtual reality innovator
Alea is the creator of virtual reality online casino, SlotsMillion VR, a brand extension of SlotsMillion. This is also the first online casino to transform existing games from the likes of developers including NetEnt, Microgaming and NextGen into VR. They have build an immersive 3D and social environment around them while injecting popular 2D games into cabinets.
The Barcelona-based iGaming, casino, and Virtual Reality specialist claims that it is the first in the industry to do so. Founded in 2012, Alea aims to provide the largest possible number of slot games to players.
Industry recognized
Last year, SlotsMillion was named Malta’s Best Online Casino Operator of the Year at Malta’s iGaming Excellence Awards. In addition they gained recognition for either Innovation Operator or Best Casino from leading awards shows. This included IGA, CEEG and EGR, as well as from highly-reputable affiliates.
Co-founder of SlotsMillion, Alexandre Tomic said “The variety of games we have on SlotsMillion makes the brand unique. He also mentioned that they we’re constantly searching for the right partners to keep that leadership advantage. Our philosophy at SlotsMillion centres around providing the best possible gaming experience to our players. To do so that involves offering high-quality games from top providers. In this light it is why we sealed this deal with Groove Gaming.”
Also commenting on the partnership deal, head of Sales for Groove Gaming, Rebecca Sotomora went on to comment. “We are very excited to work with an industry heavyweight like ALEA as well as to provide our vast range of games for players to enjoy. We look forward to closely collaborating with one of the world’s most innovative igaming companies.”
Last month, Groove Gaming entered into a content agreement with VulkanVegas Casino for its flagship brand, VulkanVegas. This too will include other Vulkan brands to launch Groove Gaming’s world-class online gaming titles.
