With the ongoing saga of legal and illegal gaming worldwide Sportsbooks and locations also come into the equation of what should be acceptable and where.
As gambling becomes legalised once again in places where they pulled plugs several years ago there are still a handful of casino and sportsbook operators in Las Vegas that will begin to roll out sportsbooks. William Hill is one such casino chain with multiple Las Vegas properties that will expand their sportsbook operations beyond Las Vegas.
William Hill is in fact an outside sportsbook operator who have a variety of sportsbooks that are different for each property. Smaller properties may have a betting desk at the end of a bar. Larger properties might have a traditional sportsbook feel. Their New Jersey location at Monmouth Park is a sports bar and restaurant with more than 40 TV’s located on the grandstand level of the racetrack. The finishing touches of these resemble some of their Las Vegas sportsbooks.
Behind the scenes the sportsbook operators are creating new sportsbook environments which they are we guess is to entice younger customers to visit. A recent study shows that the older generation prefers online gambling to casinos while the younger find the traditional casino environment somewhat depressing. Casino operators often have to search for new customers while offering an experience existing customers will enjoy.
Different casinos and sportsbooks have different customers with different preferences. We still don’t know how legal sports betting will be set up in the future, but there does seem to be a push to mobile for all sportsbook operators.